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	<title>In the Mobile</title>
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	<link>http://www.inthemobile.com</link>
	<description>The simple way to download content to your mobile</description>
	<lastBuildDate>Wed, 14 Dec 2011 14:45:10 +0000</lastBuildDate>
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		<title>Elektroskandia i mobilen</title>
		<link>http://www.inthemobile.com/2011/12/elektroskandia-i-mobilen/</link>
		<comments>http://www.inthemobile.com/2011/12/elektroskandia-i-mobilen/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:44:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile internet 2.0]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=353</guid>
		<description><![CDATA[djfh lkjh lkj]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.inthemobile.com/wp-content/uploads/2011/12/test-540x300.jpg"><img class="alignright size-medium wp-image-356" title="test-540x300" src="http://www.inthemobile.com/wp-content/uploads/2011/12/test-540x300-300x166.jpg" alt="" width="300" height="166" /></a></p>
<p>djfh lkjh lkj</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fira dina vänner varje dag med Wrapp</title>
		<link>http://www.inthemobile.com/2011/10/fira-dina-vanner-varje-dag-med-wrapp/</link>
		<comments>http://www.inthemobile.com/2011/10/fira-dina-vanner-varje-dag-med-wrapp/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 21:12:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=349</guid>
		<description><![CDATA[Nystartat företag testlanserar mobiltjänst för vänner som vill fira varandra med digitala presentkort. Wrapp är en ny mobiltjänst för vänner som vill fira varandra med digitala presentkort från attraktiva varumärken. Med Wrapp blir det roligt att ge, få och använda digitala presentkort och enkelt för vänner att bidra till gemensamma presenter. Tjänsten riktar sig till [...]]]></description>
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<p><em>Nystartat företag testlanserar mobiltjänst för vänner som vill fira varandra med digitala presentkort.</em></p>
<p>Wrapp är en ny mobiltjänst för vänner som vill fira varandra med digitala presentkort från attraktiva varumärken. Med Wrapp blir det roligt att ge, få och använda digitala presentkort och enkelt för vänner att bidra till gemensamma presenter. Tjänsten riktar sig till personer som har en smartphone och använder sig av sociala medier.</p>
<p>– Grattishälsningar på Facebookväggen är roliga att få, men vi tycker att presenter med ett riktigt värde är ännu bättre, säger Hjalmar Winbladh, vd och medgrundare till Wrapp.</p>
<p>Mobiltjänsten testas på den svenska marknaden inför en internationell lansering. Personer runt om i världen kan naturligtvis delta redan nu genom att ge presenter till vänner som bor i Sverige.</p>
<p>– Födelsedagar, helgdagar, grattis till ett nytt jobb eller ett tack för senast, oavsett anledning gillar vi att bli uppmärksammade och firade, säger Hjalmar Winbladh.</p>
<p>Stadium, Indiska, Clas Ohlson och Björn Borg är några av de välkända varumärken och butikskedjor som samarbetar med Wrapp redan från start.</p>
<p>– Wrapp är en nyskapande tjänst och Stadium är stolta över att vara del av lanseringen. Wrapp som idé erbjuder nya möjligheter att skapa relationer med kunder och inspirera till ett aktivt liv, säger Gustav Öhrn, vd för Stadium.</p>
<p>Användaren har alltid sitt presentkort tillgängligt i telefonen och mobilapplikationen påminner när presentkortet håller på att gå ut.</p>
<p>– Med Wrapp är det smidigt och kul att ge bort, bidra till och få presenter. Vi gör det roligt att vara en vän som bryr sig, och enkelt för andra vänner att haka på, säger Hjalmar Winbladh.</p>
<p><strong>Så fungerar Wrapp<br />
</strong>För att komma igång laddar du ner Wrapps mobila applikation från <a href="http://itunes.apple.com/app/wrapp/id458640944" target="_blank">Apples App Store</a>, <a href="https://market.android.com/details?id=com.wrapp.android" target="_blank">Android Market</a> eller använder webbapplikationen på<a href="http://www.wrapp.com/">www.wrapp.com</a> och kopplar den till ditt Facebook-konto.</p>
<p>Wrapp påminner dig om dina vänners födelsedagar och andra händelser. Det enda du behöver göra är att välja bland de kostnadsfria och betalbara presentkort som finns tillgängliga. Därefter får du och andra vänner möjlighet att utöka värdet på presentkortet och såklart skriva en personlig hälsning på Facebook.</p>
<p>För att ta emot ett presentkort följer du länken på din Facebook-vägg och laddar ner Wrapp-appen, om du inte har den sedan tidigare. När du är redo att använda ditt presentkort klickar du på ”Wallet” i applikationen och på det presentkort du vill använda. Klicka på ”Use” och visa upp presentkortet och dess streckkod i kassan, koden skannas och betalningen är klar.</p>
</div>
<div>
<p><strong>Om Wrapp<br />
</strong>Wrapp erbjuder digitala presentkort från attraktiva varumärken. Med Wrapp kan vänner fira varandra varje dag genom att ge, få och använda digitala presentkort via mobilen och webben.</p>
<p>Wrapp grundades under våren 2011 av en grupp erfarna entreprenörer. Företaget är baserat i Stockholm och Silicon Valley. Fira dina vänner varje dag på <a href="http://www.wrapp.com/" target="_blank">www.wrapp.com</a></p>
<p><strong>Om Stadium</strong><br />
Stadium är Sveriges största sportkedja med ca 110 butiker i Sverige, Danmark och Finland. I koncernen ingår dessutom specialkoncepten Stadium Ski, Stadium Outlet samt dotterbolagen Stadium Promotion och Stadium Sports Camp (svb). Koncernen har cirka 3 000 anställda och omsättningen 2009/2010 var ca 4,3 miljarder exkl moms. Företaget ägs av bröderna Ulf och Bo Eklöf med familjer samt Ikano S/A (25%). Stadium vill inspirera till ett aktivt, roligt och hälsosamt liv. <a title="www.stadium.se" href="http://www.stadium.se/" target="_blank">www.stadium.se</a></p>
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		<title>Wrapp Readies U.S. and U.K. Launch of Social Gifting Service</title>
		<link>http://www.inthemobile.com/2011/10/wrapp-readies-u-s-and-u-k-launch-of-social-gifting-service/</link>
		<comments>http://www.inthemobile.com/2011/10/wrapp-readies-u-s-and-u-k-launch-of-social-gifting-service/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 21:12:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=346</guid>
		<description><![CDATA[Mobile App for Friends to Give Free and Paid Digital Gift Cards From Attractive Brands Receives Rave Reviews in Swedish Tests; U.K. Retailers Begin Signing Up SAN FRANCISCO – September 28, 2011 – Wrapp, the new social gifting service that lets friends celebrate occasions with free and paid digital gift cards from attractive brands, has completed [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><em>Mobile App for Friends to Give Free and Paid Digital Gift Cards From Attractive Brands Receives Rave Reviews in Swedish Tests; U.K. Retailers Begin Signing Up</em></p>
<p><strong>SAN FRANCISCO – September 28, 2011 – </strong>Wrapp, the new social gifting service that lets friends celebrate occasions with free and paid digital gift cards from attractive brands, has completed its first round of testing in Sweden and is now preparing for introduction in the U.S. and U.K.</p>
<p>Created for social media and smartphone users, Wrapp makes it fun and easy to give, receive and redeem gift cards using mobile devices, and allows friends to contribute to gift cards given by mutual friends.</p>
<p>Gift cards, a $100 billion industry in the U.S., have been the most popular gift request for four years running, according to the National Retail Federation.</p>
<p>“Sweden validated our belief that people want to make giving gifts of real value among friends an everyday event, and don’t want to limit it to just birthdays, holidays or other big occasions,” said Hjalmar Winbladh, Wrapp co-founder and CEO. “Everyone likes to be recognized and celebrated. Attractive brands are providing the free gift cards.  All you have to do is choose one and send it to a friend. No strings attached.”</p>
<p>Wrapp was started earlier this year by Winbladh with some of the best and brightest young entrepreneurs in Sweden, including Andreas Ehn, Spotify’s founding chief technology officer; Carl Fritjofsson, former advisor to Groupon Sweden; Aage Reerslev, founder of mobile browser Squace; and Fabian Mansson, former CEO of H&amp;M and Eddie Bauer.  Winbladh co-founded Sendit, the first mobile Internet company, where he served as CEO, and took it public in 1997, before being acquired by Microsoft.  In 2006 Winbladh co-founded Rebtel, the world's largest independent mobile VoIP company.</p>
<p>Gift partners participating in the Wrapp tests in Sweden include the country’s largest sporting goods retailer Stadium, designer underwear brand Björn Borg, street wear fashion WeSC and home improvement chain Clas Ohlson among others.  Last week, four London retailers signed on as charter gift partners for Wrapp’s U.K. introduction later this year.</p>
<p>Although currently operating only in Sweden, people around the world are welcome to download the Wrapp mobile app today and celebrate by giving digital gift cards to friends in Sweden.</p>
<p><strong>How Wrapp Works</strong></p>
<p>Download the Wrapp mobile app from Apple’s App Store or the Android Market, or use the web app at <a href="http://www.wrapp.com/">www.wrapp.com</a>.</p>
<p>Connect the app to your Facebook account, and choose a friend to celebrate and one of the offered free or paid gift cards.  Select a delivery date, add a greeting and additional funds to the gift if you wish, and press Give.</p>
<p>To redeem the digital gift cards, just click on the link on your Facebook Wall or in the text message or email from the person giving the gift.  Download the Wrapp mobile app to your phone. When you’re in the store, press the Use button in the app, and present the gift card and its barcode displayed on the phone’s screen to the cashier, who will scan it to complete the transaction.</p>
</div>
<div>
<p><strong>About Wrapp</strong></p>
<p>Wrapp is a social gifting service for celebrating friends’ occasions with free and paid gifts from attractive brands. Wrapp allows friends to contribute to gifts, and makes it fun and easy to give, receive and redeem using mobile devices and the web. Founded in the first half of 2011 by a group of serial entrepreneurs, Wrapp is based in Stockholm and Silicon Valley. Celebrate with friends every day at <a href="http://www.wrapp.com/">www.wrapp.com</a>.</p>
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		<title>Sqauce offers an easy way to use QR codes for your business or campaign</title>
		<link>http://www.inthemobile.com/2010/12/sqauce-offers-an-easy-way-to-use-qr-codes-for-your-business-or-campaign/</link>
		<comments>http://www.inthemobile.com/2010/12/sqauce-offers-an-easy-way-to-use-qr-codes-for-your-business-or-campaign/#comments</comments>
		<pubDate>Sat, 04 Dec 2010 21:53:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=340</guid>
		<description><![CDATA[Squace – iPhone Apps, QR Codes, Coupons and more.. Sqauce offers an easy way to use QR codes for your business or campaign and offers a solution regardless of the mobile device or platform which also leverages its skills and tools in sharing and accessing content on the go. Read more at gomonews.com http://www.gomonews.com/squace-iphone-apps-qr-codes-coupons-and-more/]]></description>
			<content:encoded><![CDATA[<h1>Squace – iPhone Apps, QR Codes, Coupons and more..</h1>
<p>Sqauce offers an <a href="http://labs.squace.com/2010/10/the-new-age-of-marketing-with-squace-mobile-bookmark-qr-codes/">easy way to use QR codes</a> for your business or campaign and offers a solution regardless of the mobile device or platform which also leverages its skills and tools in sharing and accessing content on the go.</p>
<p>Read more at gomonews.com</p>
<p><a href="http://www.gomonews.com/squace-iphone-apps-qr-codes-coupons-and-more/" target="_blank">http://www.gomonews.com/squace-iphone-apps-qr-codes-coupons-and-more/</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Squace Releases Special Starter Pack for India</title>
		<link>http://www.inthemobile.com/2010/09/squace-releases-special-starter-pack-for-india/</link>
		<comments>http://www.inthemobile.com/2010/09/squace-releases-special-starter-pack-for-india/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 20:52:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[mobile internet 2.0]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=335</guid>
		<description><![CDATA[Global reach – 1 million downloads from 130 countries – achieved with apps for iPhone, Android, Blackberry and Feature phones STOCKHOLM – September 27, 2010 – Responding to the rapid growth of downloads from India, Squace has developed a dedicated content starter pack comprising more than 30 links to India’s most popular news, entertainment and social [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Global reach – 1 million downloads from 130 countries – achieved with apps for iPhone, Android, Blackberry and Feature phones</strong></p>
<p><strong>STOCKHOLM – September 27, 2010</strong> – Responding to the rapid growth of downloads from India, <a href="http://www.squace.com/">Squace</a> has developed a dedicated content starter pack comprising more than 30 links to India’s most popular news, entertainment and social networks.</p>
<p>The Indian starter pack was developed as Indian downloads of Squace have rapidly increased to almost 50,000 per month and Squace prepares for another huge surge.</p>
<p><a href="http://blog.squace.com/2010/09/squace-releases-special-starter-pack-for-india/" target="_blank">Read more here!</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop wasting money on mobile marketing</title>
		<link>http://www.inthemobile.com/2010/09/stop-wasting-money-on-mobile-marketing/</link>
		<comments>http://www.inthemobile.com/2010/09/stop-wasting-money-on-mobile-marketing/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 20:51:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=332</guid>
		<description><![CDATA[This interview was written and first published by Roger Ström, Visiting Lecturer, Marketing Halmstad University, Sweden. With a thoughtful approach and consistent implementation, mobile marketing holds a huge potential for retailers. The pitfalls are many, however. Read the story here! http://universalmobileinterface.wordpress.com/2010/09/24/stop-wasting-money-on-mobile-marketing/]]></description>
			<content:encoded><![CDATA[<p>This interview was written and first published by Roger Ström, Visiting Lecturer, Marketing Halmstad University, Sweden.</p>
<p>With a thoughtful approach and consistent implementation, mobile marketing holds a huge potential for retailers. The pitfalls are many, however.</p>
<p>Read the story here! <a href="http://universalmobileinterface.wordpress.com/2010/09/24/stop-wasting-money-on-mobile-marketing/">http://universalmobileinterface.wordpress.com/2010/09/24/stop-wasting-money-on-mobile-marketing/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Squace on Sony Ericsson Xperia X10 Mini</title>
		<link>http://www.inthemobile.com/2010/06/squace-on-sony-ericsson-xperia-x10-mini/</link>
		<comments>http://www.inthemobile.com/2010/06/squace-on-sony-ericsson-xperia-x10-mini/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 12:44:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[squace]]></category>
		<category><![CDATA[Xperia]]></category>
		<category><![CDATA[Xperia X10 Mini]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=327</guid>
		<description><![CDATA[Squace is optimized for small screen navigation which makes it perfectly suited for the new Sony Ericsson Xperia X10 Mini Squace - bookmarking for instant mobile access. www.squace.com labs.squace.com]]></description>
			<content:encoded><![CDATA[<p><object width="550" height="334"><param name="movie" value="http://www.youtube.com/v/XfmY-pRKi3E?version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/XfmY-pRKi3E?version=3" type="application/x-shockwave-flash" width="550" height="334" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Squace is optimized for small screen navigation which makes it perfectly suited for the new Sony Ericsson Xperia X10 Mini</p>
<p>Squace - bookmarking for instant mobile access.<br />
<a href="http://www.squace.com">www.squace.com</a><br />
labs.squace.com</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Squace &#8211; All your PC bookmarks into mobile &#8211; Demo</title>
		<link>http://www.inthemobile.com/2010/06/squace-all-your-pc-bookmarks-into-mobile-demo/</link>
		<comments>http://www.inthemobile.com/2010/06/squace-all-your-pc-bookmarks-into-mobile-demo/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 10:19:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=324</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/tEa0XANOUpo&#038;hl=sv_SE&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/tEa0XANOUpo&#038;hl=sv_SE&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
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		<item>
		<title>WordPress sites that uses the Squace WordPress plugin</title>
		<link>http://www.inthemobile.com/2010/05/sait-that-uses-the-squace-wordpress-plugin/</link>
		<comments>http://www.inthemobile.com/2010/05/sait-that-uses-the-squace-wordpress-plugin/#comments</comments>
		<pubDate>Mon, 17 May 2010 10:37:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

		<guid isPermaLink="false">http://www.inthemobile.com/?p=320</guid>
		<description><![CDATA[www.daysinsweden.com http://www.restillzanzibar.se/ http://www.maxmsailing.se http://devmindset.com http://sinergiapro.you5.net/wordpress-mu/ http://kurigram-news.com/ Go mobile! It takes less than two minutes to install. The Squace WordPress plugin provides WordPress users with a instant mobile version of there site and with a easy and free mechanism to export the bookmark to the mobile. The point of this plugin is use the power of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.daysinsweden.com">www.daysinsweden.com</a><br />
<a href="http://www.restillzanzibar.se/">http://www.restillzanzibar.se/</a><br />
<a href="http://www.maxmsailing.se">http://www.maxmsailing.se</a><br />
<a href="http://devmindset.com">http://devmindset.com</a><br />
<a href="http://sinergiapro.you5.net/wordpress-mu/">http://sinergiapro.you5.net/wordpress-mu/</a><br />
<a href="http://kurigram-news.com/">http://kurigram-news.com/</a></p>
<p><strong>Go mobile! It takes less than two minutes to install.</strong><br />
The Squace WordPress plugin provides WordPress users with a instant mobile version of there site and with a easy and free mechanism to export the bookmark to the mobile. The point of this plugin is use the power of all page views to drive traffic the mobile context.<br />
<a href="http://labs.squace.com/2010/04/squace-wordpress-plugin/"> http://labs.squace.com/2010/04/squace-wordpress-plugin/</a></p>
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		<title>Mobile Trends 2020</title>
		<link>http://www.inthemobile.com/2010/02/mobile-trends-2020/</link>
		<comments>http://www.inthemobile.com/2010/02/mobile-trends-2020/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 09:38:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mobile content]]></category>

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		<description><![CDATA[Mobile Trends 2020 View more presentations from rudydw.]]></description>
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